Bringing social media tools to the enterprise is more than just the latest trend; it's about changing the traditional business model and tapping into the creativity, intellect, and passion of every single employee. A lot of organizations have supplemented first generation tools, such as text-oriented email, web sites, and shared workspaces, by social media applications that incorporate blogs, wikis, social bookmarking, rich media, and other innovative technologies for external as well as internal communications. Social media tools enable, facilitate and document the millions of conversations that occur everyday in the corporate world. In fact the intranets these days are becoming...